Sarah Bloodworth

Marketing Sustainability

Translating Climate Solutions with Science & Heart

Take a data-nerd and a word-nerd and mix it all together with a passion for sustainability, and you'll get me (in a nutshell).

With 10+ years of experience, I've dedicated my career to blending technical savvy with the power of communications for purpose-driven organizations. I love the magic of a true partnership, knowing that communicating climate solutions requires heart and hard data.

When marketing sustainability right, we measurably enhance business goals, uphold trust, and build a better world.

Sustainability marketing

[Communications manager, sustainability, manufacturing, supply chain: Flex]

[Journalism and Environmental Science: University of Texas at Austin]

Your next connection

Read Me

[Feature: Meet Sarah Bloodworth,
A Writer who Likes to Shake Up Ideas]

Hear Me

[Change is Now Podcast:

Sustainable Copywriting
with Sarah Bloodworth]

Watch Me

[Speaker at The Visible Fest, Storytelling on LinkedIn]

My Story & Work

Scroll through my story or click to jump to different sections.

Roots in sustainability

Communicating climate, science journalist Sarah

A turning point: marketing sustainability Sarah

An eco-friendly startup

What I do now - sustainability marketing specialist

Volunteer, Memberships & Hobbies

I was a kid who’s idea of fun was cracking open rocks,

selling them and finding out the stories behind them.

I’m fascinated with the way the earth works, starting with the rocks and minerals under my feet. And that simple appreciation for the Earth was the foundation for the sustainability marketing specialist I am today.

It was no surprise to my parents

(or that one lady who very graciously paid me one dollar for broken granite) that I began an environmental journalism career.

Sustainability communications strategist with fossils

one

I started working in top local publications, communicating climate as a science journalist,

I told stories aimed at making people care about sustainability just as much as I did.

[Austin sees decrease in carbon dioxide emissions despite population increase]

I served as head editor of the science & technology section of The Daily Texan. See my full portfolio at this publication [here]

[Camille Parmesan’s

Butterfly Effect]

two

I loved working as a journalist but simply craved more.

I BECAME CURIOUS.

How do I make sustainability truly resonate with people?

How can I create more impact for the organizations invested in sustainable outcomes?

That's when I started building my business and marketing sustainability muscles.

Sustainability reporting
Technical-commercial narrative translation
Purpose-driven communications strategies

UT McCombs School of Business Digital Editor

Sputnik ATX Marketer

The Challenge: How to make sustainability resonate through strategic communications.

I worked as a freelancer, eventually founding my own LLC where I worked with businesses large and small to uncover (metaphorical) stones which revealed how to integrate sustainability into an organization's strategy. My focus: crafting authentic sustainability messaging and data-driven strategies that move the needle on what matters.

Bastlab/Everydaily Go-to-Market

Vizient Corporate Sustainability & ESG Writer

three

During that time I also co-founded a UK-based startup

which brought together ethical businesses and people onto one, trusted platform.

I am no longer involved in this startup, but I bring the lessons I learned from building a business from the ground up to my work every single day.

Co-Founder

*Now Phileas&Heap PLC

Sustainability and all it encompasses are not an extracurricular activity.

These values should be rooted in every business strategy, system and customer interaction. It's my mission as a communicator and environmental content creator to not only ensure sustainability is part of the story, but is communicated clearly, strategically and oh yeah...not in the "doomsday" way.

sustainability marketing picture in England

four

After all, sustainability is a serious topic with a lot of room for innovation and fun!

Currently I bring all I've learned to scale at global manufacturing partner,

[Flex]

as a marketing & communications manager focused on our sustainability strategy and solutions

I've also contributed as a writer and thought leader at [InnovatorsBox],

a consultancy which makes creativity and innovation actionable.

[A Beginner’s Guide

to the Sustainable Development Goals]

[The Art of

Saying "No" Thoughtfully]

[The Building Blocks

of a Creative Sustainability Strategy]

five

Volunteer, Memberships & Hobbies

Member

Association of National Advertisers

Speaker, Mentor

University Leadership Network, UT Austin

Alumnus Committee

Houston Livestock Show & Rodeo

Volunteer

Austin Nature & Science Center

Growing hot peppers

Curating day-long playlists

six

Childhood Myths Sabotaging Your Ethical Communications Strategy

In today’s era of increasing mistrust, I find myself reflecting a lot on my beliefs and biases. And that made me think a lot about my childhood. I can’t remember what I had for breakfast, but I remember my first grade bully. I got called a weird girl with a "mustache." I mean... valid. But I was crushed. My teacher pulled me aside and offered that classic advice: “Sticks and stones may break your bones, but words will never hurt you.” It was well-intentioned and, at the time

The Monster We Created

It's a slow-moving, invisible force that is relentless and consumes everything in its path. The monster is not climate change, it’s our own complacency.